Overview
Because is a new e-commerce app that aims to help Shopify sellers build audiences through personalized, video-based sales videos.
A core aspect of any e-commerce app is the product page and checkout experience. For Because, much of this was built ad-hoc. The prototype was functional but presented some problems, specifically:
- The Add to Cart and item configuration buttons were either below the fold, or above it, depending on where the user had scrolled
- The product listing view was lacking visual hierarchy and complicated
- There was no checkout experience
The Challenge
Since the app directly integrates with Shopify, the design must be flexible enough to handle all types of shop and product data, while remaining simple, familiar, and bespoke to the Because brand and ecosystem.